Sergio Marchionne replaced Amedeo Felisa, who has worked at Ferrari for 26 years, and had lead the Ferrari operation since 2008 as CEO.
Amedeo will still work in the circle of Ferrari’s Board of Directors (BOD), with the title of “Technical Adviser“.
Following is the Marchionne’s statement about Amedeo Felisa:
“I have known Amedeo for more than a decade and I have had the opportunity to work with him closely for the last two years. He is beyond any doubt one of the best automotive engineers in the world. During the last 26 years, he has worked tirelessly to fuel and guide Ferrari’s technical development, producing an array of cars which have set the standard for both performance and styling.”
Sergio Marchionne is definitely not a new blood for Ferrari, because he played a role in the development of Ferrari over the last two years through his position as the Chairman of the Board of Directors of Fiat, which is the Ferrari’s parent company.
As part of Fiat Chrysler Automobiles, Ferrari is a special brand for super luxury cars. But now Ferrari has evolved into a standalone company that is completely separated from Fiat since 2014. The decision to carve out Ferrari from Fiat was aslo orchestrated by Marchionne.
Marchionne appointment as the CEO of Ferrari does not mean he is out of his responsibilities in the group of companies. He will still be in the position as CEO of Fiat Chrysler Automobiles and CNH Industrial, a global company of agricultural equipments maker.
Marchionne’s Goal and Vision
The new Ferrari Boss has a broad vision for Ferrari, he said that Ferrari will start something new under his regime. Marchionne has a goal to expand Ferrari global sales, but still maintain the exclusivity of the Ferrari as a manufacturer of luxury super cars for hyper rich people.
“I was the one that pitched the Ferrari case on the road. It’s not going to be a different case than the one that I presented to the capital markets at the end of last year. We are beginning, just now, to define the true potential on the passenger car side of what this house can actually deliver.” Marchionne said.
Ferrari is in very health financial condition during the handing over. At the first quarter of 2016, Ferrari gained a net profit increase by 19%. The nominal value of 78 million euros or about 89.5 million US dollars. The achievement was obtained through sales increase by 15%, as many as 1,882 units sold during January to April, 2016.
Marchionne said that the increase was achieved not only by sales numbers, but also the efficiency of the production cost. He also said that the demand is far beyond the number of sales had been achieved. Ferrari cars have been booked up for the 2017 production year, especially Ferrari 488 and Convertible.
Good Luck Sergio “The Big Boss” Marchionne.